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AUTO INDUSTRY

Tractor demand softens in September

Mahindra and Escorts Kubota reported weaker monthly sales as rural conditions and festive timing weighed on…

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THE NUMBER

Mahindra total sales fell

21% YoY

Mahindra's Farm Equipment Business reported 52,100 total tractors in September 2026.

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THE NUMBER

Escorts Kubota also declined

16.7% YoY

Its September total was 15,214 tractors, according to its 1 October filing.

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WHY IT MATTERS

Monsoon finished below normal

87% of LPA

IMD recorded 759.4 mm during June–September, with wide regional differences.

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What buyers should watch next

October festive demand, harvest activity and rural liquidity will show whether September was a timing dip or…

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Get the full breakdown

Sources, numbers and what to watch next.

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Read: Mahindra tractor sales fall 21%, Escorts 16.7% in September