Cupra Terramar: A High-Performance SUV with Style and Innovation

It's fitting that Cupra named its new SUV the Terramar, as we traveled across both terra (land) and mar (sea) to experience it. We flew to Miami to test the gas-only Terramar VZ, then headed to Wolfsburg, Germany, for a closer look at the gas-electric hybrid version. Why take such a journey for a brand without a U.S. presence yet? Because Cupra plans to enter the U.S. market by the end of the decade!

Cupra's Bold Move: Expanding to the U.S.

Cupra began as a performance subbrand of Spain's Seat but became its own brand in 2018. Since then, the brand has experienced consistent sales growth, becoming a rising star within the Volkswagen Group. Now, Cupra is gearing up to make waves in the U.S., positioning itself as a sporty alternative between Volkswagen and Audi.

The first models to hit U.S. shores will include an all-new version of the electric Formentor and a North American-built mid-size SUV. Although the Terramar isn't on the immediate list, Cupra's former CEO Wayne Griffiths mentioned that it represents the future direction of the brand.

A Tale of Two Terramars: Gas vs. Hybrid

While the Terramar offers more standard powertrains, we focused on the high-performance VZ variants. These models are designed for enthusiasts, delivering exceptional driving dynamics and style.

The gas-only Terramar VZ features a 261-hp turbocharged 2.0-liter four-cylinder engine paired with a seven-speed dual-clutch transmission and all-wheel drive. Meanwhile, the PHEV (Plug-in Hybrid Electric Vehicle) version combines a 1.5-liter turbocharged engine with an electric motor, offering a total of 268 horsepower. Both models embody the high-performance sports car spirit that Cupra aims to bring to the U.S. market.

  • Turbocharged engine performance: 261 hp for the gas-only model, 268 hp for the hybrid
  • Quick acceleration: Gas-only VZ hits 62 mph in 5.9 seconds
  • Hybrid efficiency: 75 miles of battery-electric driving on the WLTP cycle

Driving Dynamics: Performance Meets Practicality

The driving experience varies between the two variants. The 2.0T is quick and responsive, offering smooth shifts and thrilling acceleration. In contrast, the PHEV, while capable in urban environments, feels less responsive when driving at higher speeds due to its delayed transition from electric to gas power. This difference in performance highlights Cupra's focus on blending performance with everyday usability.

  • Responsive driving: The gas-only model offers a thrilling, seamless driving experience
  • Hybrid experience: While the PHEV performs well in city driving, it's less agile at freeway speeds
  • Brake performance: The 2.0T offers better pedal feel and more immediate response

Exterior and Interior: A Stylish Blend of Form and Function

Both the gas-only and hybrid Terramar models share the same striking exterior design, featuring a bold front grille, angular headlights, and a sculpted body that radiates sportiness. Inside, the cabin is refined with quality materials, stylish bronze accents, and a driver-centric layout.

  • Aerodynamic car design: Sharp lines and modern styling give the Terramar a dynamic presence
  • Luxury car interior features: The cabin boasts high-quality materials and an intuitive infotainment system
  • Spacious interior: Despite its compact size, there's enough space for taller passengers in the rear

Performance Review: Cupra’s Future Looks Bright

While the Terramar VZ PHEV hints at the direction Cupra is headed, the 2.0T VZ model provides a solid foundation for the brand's performance offerings. With its sleek design and sporty performance, the Terramar VZ is a step in the right direction, though Cupra still has room to raise the stakes for its U.S. lineup. If Cupra wants to establish itself as a true performance brand, it's going to need to turn up the heat with even more engaging vehicles.