Maruti Victoris Aurum Edition Launched at ₹22,990: What Buyers Get

By Rahul Goyal · 24 Oct, 2026

Maruti Suzuki has launched the Victoris Aurum Edition Strong Hybrid accessory kit at ₹22,990 for its first anniversary. It adds styling and cabin items without changing the powertrain.

Maruti Victoris Aurum Edition Launched at ₹22,990: What Buyers Get

Maruti Suzuki has launched the Victoris Aurum Edition Strong Hybrid kit in India at ₹22,990 on 24 Oct 2026. It adds cosmetic and cabin accessories to the hybrid SUV for its first anniversary, but reports describe it as an accessory-led edition rather than a new engine or feature upgrade.

Key takeaways

The Victoris Aurum Edition is priced as a ₹22,990 kit for the Strong Hybrid version.
It adds copper-coloured exterior details, chrome accessories and cabin utility items.
The launch does not bring a reported engine, transmission or feature-list change to the Victoris Strong Hybrid.
Buyers should compare the itemised kit contents, warranty terms and final invoice with the standard hybrid SUV.

What Maruti has launched

The Aurum Edition marks the Victoris SUV’s first anniversary. Maruti Suzuki has positioned it as a celebratory Strong Hybrid edition for the festive buying season, with the changes concentrated on appearance and accessories rather than the vehicle’s underlying mechanical package.

The company’s exchange filing describes the Aurum Edition as a Strong Hybrid model with EV mode and says it is intended for customers looking for a more distinctive, technology-focused version of the SUV. NDTV Auto and Autocar Professional independently reported the same ₹22,990 kit price and the anniversary positioning on 24 Oct 2026.

That distinction matters because “edition” can sometimes suggest a new variant with a different specification. In this case, the reported launch is primarily a factory-backed accessory package applied to the existing Strong Hybrid offering. The headline cost is therefore the kit price, not a newly announced complete-vehicle price.

What the ₹22,990 Aurum kit adds

On the outside, the kit brings copper-coloured inserts to the front, side and rear skid-plate areas, along with matching treatment around the wheel arches. The package also adds chrome detailing to the grille, fenders, bumpers, body-side mouldings and door visors.

The cabin and luggage-area additions are practical rather than mechanical. The reported list includes all-weather three-dimensional cabin mats, a three-dimensional boot mat and a rear trunk sill guard. These items are meant to give the SUV a more finished anniversary look and add protection to areas that see regular use.

Maruti has also associated the Aurum campaign with actor Shahid Kapoor. That is a marketing and positioning change, not a change to how the Strong Hybrid system operates. The Aurum name and copper-coloured treatment are meant to signal the anniversary theme, while the base vehicle remains recognisable as the Victoris Strong Hybrid.

What stays unchanged

NDTV Auto reports that the Aurum Edition does not change the engine or the main feature set. Autocar Professional likewise describes the launch around exterior and interior accessories. The available reporting does not identify a new engine calibration, battery pack, transmission or additional performance specification for this edition.

For a buyer comparing running costs, that is the most important practical point. The kit should not be treated as a fuel-efficiency upgrade. Any fuel-use estimate should be based on the existing Strong Hybrid specification and the driver’s route, traffic, speed and load, not on the Aurum styling package.

How buyers should read the kit price

At ₹22,990, the Aurum package is a separate cost to examine alongside the vehicle quotation. The useful comparison is not simply the kit’s appearance; it is the value of the included accessories, their fitment, the warranty coverage and the way the dealer records the charge on the invoice.

A buyer looking at an existing Victoris Strong Hybrid can ask for an itemised description of every included part. That helps distinguish factory-fitted equipment from dealer-added accessories and makes it easier to check whether the same items are already included in a festive offer or another package. It also avoids treating the Aurum Edition as a mechanical upgrade when the available reports describe it as an accessory-led edition.

The final amount paid will still depend on the vehicle quotation, registration, insurance, taxes, financing choice and any active offer. None of those items is established by the ₹22,990 kit announcement. Comparing the complete invoice is therefore more informative than comparing the accessory price alone.

Fuel and trip-cost angle

Because the Aurum kit does not alter the reported powertrain, a driver estimating the cost of a regular commute or weekend drive can use the same mileage assumption that applies to the chosen Strong Hybrid variant. Fuel prices and driving conditions will have a much larger effect on the trip total than the exterior accessory package. The FuelPrice fuel-cost calculator can help estimate a route using the driver’s own distance and mileage assumptions.

Those assumptions should be refreshed when pump rates change. The FuelPrice live fuel-prices page provides the starting point for checking the local petrol price before comparing a monthly commute or a longer run.

For readers considering the SUV for frequent inter-city use, the road-trip planner can be used to map distance, stops and a basic fuel budget. That is a more useful test of ownership cost than assuming that an anniversary kit will change the vehicle’s economy.

What to check before booking

Confirm that the Aurum Edition is being quoted as the Strong Hybrid accessory kit and that the ₹22,990 charge is itemised.
Check the written list of copper inserts, chrome accessories, mats and trunk-guard items included in the package.
Ask how fitment is covered under the vehicle or accessory warranty and whether any item is supplied separately after delivery.
Compare the complete on-road quotation with the standard Strong Hybrid quote, including registration, insurance, taxes, finance charges and any offer.

What happens next

The Aurum launch gives Maruti a way to refresh attention around the Victoris during the festive season without announcing a new mechanical specification. The next useful information for buyers will be availability across Maruti Suzuki Arena outlets, the exact delivery and fitment process, and whether the kit is offered consistently across cities.

Dealers may also quote different vehicle-level offers during the festive period. Those offers should not be assumed to be part of the Aurum package unless they appear in the written quotation. The edition’s reported price and contents are the confirmed points; delivery timing, stock and any local benefit need to be checked at the point of purchase.

The reader takeaway

The Maruti Victoris Aurum Edition is a ₹22,990 Strong Hybrid accessory kit launched for the SUV’s first anniversary. Its appeal is visual and practical, with copper accents, chrome additions and cabin-protection items. Buyers comparing it with the standard Victoris should focus on the itemised contents and complete ownership cost, while remembering that the reported launch does not change the vehicle’s underlying powertrain.